Final Press Release 2: Image Management

Sept. 21, 2009

James E. Muellenbach III, CEO
Burger Planet
577 Nay Rd. Gary, IN 46401
544-555-5584

Burger Planet
Jayne Petersen and Burger Planet Helping Consumers Live Healthier Lives

GARY, Ind.- Burger Planet, the worlds leading quick-service restaurant, has joined with fitness guru Jayne Petersen in order to promote healthy living in America.

Petersen, who has appeared on the Opal Whitcomb Show more than a dozen times after helping Whitcomb loose, and keep off, 75 pounds is now teaming up with Burger Planet's beloved mascot Corny the Clown to spread the diet of "moderation" to the rest of the country.

Petersen and Corny the Clown will be making appearances across the United States, starting in New York on May 12, 2009, to help education consumers and give them nutritional advice. Petersen and Corny will also be introducing some new menu items that Burger Planet will be introducing.

Along with Burger Planet's normal favorites, such as the Venus and Saturn burger, new items have been added to the menu in order to support those trying different diets. James E. Muellenbach III, CEO of Burger Planet, has stated, "Burger Planet cares about its customers. We listen to our customers. And our customers desire healthy choices, of which we offer many."

One of these new choices is a white chicken breast sandwich, only 150 calories, which, like any favorite burger, can be ordered without the bun and wrapped in lettuce for those on a low-carb diet. While many other quick-service restaurants are offering new products, this particular entrée is unique to Burger Planet. It is because of this innovation that Petersen has said, "Planet Burger believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson too."

Burger Planet has also released a variety of different gourmet salads which only contain 150 calories. In addition, the french fries of any meal can be substituted for a variety of fruit packs at no additional cost. The diet that Petersen promotes, the diet that worked for Whitcomb, is one of moderation. Petersen states, "Women can have a burger and fries as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Burger Planet, founded in 1934, has served over 52 billion people. Headquartered in Gary Indiana, the company has over 8,921 franchises and is currently in 17 countries. Overall, the company employs 48,272 people. Company founder James E. Muellenbach I, although retired, is the current president of the Quick Service Restaurant Association.

Media contact:
Ben Zaritsky
ben.zaritsky@aggiemail.usu.edu

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