Months ago I, like many others, when thinking about public relations often thought of a "spin doctor". Someone who takes the truth and bends it in a way that is beneficial for a company, deceiving the public. Fortunately, my understanding of what a public relation professional does has changed.
The truth is that those in the public relations field can not "spin" what is not there. Or, rather, they can not making what they spin turn into a lasting impression unless it has truth to it. And that is the goal of public relations: to make a high-quality lasting impression on the public.
Doing this requires more than hopeful, or false, statements. Good public relations professionals do more than just spin bad news into good. They truly help companies improve. This can be done in a number of ways. Helping the company gather information of what they must do to improve, helping with product improvement or placement, or customer service are just a few ways in which a public relations professional can help. Planning events, parties, or service opportunities are other things a specialist can do to help the company promote itself.
Helping the company get a better public image through actual improvements or events, however, is only half the work. Writing as a public relations specialist is an important part of the job. Sending out news stories to journalists is an important part of the work. A good professional won't overkill the amount of stories sent out, but will send out possible stories on upcoming events, new products, or other important news going on in the company.
While I could go on for pages about everything a public relations professional does, and what an important role it is, this is the basic outline of it all. If you have any questions please contact me and let me know.
0 comments:
Post a Comment