Draft Press Release 2: Image Management

Sept. 21, 2009

James E. Muellenbach III, CEO
Gary, Indiana
544-555-5584

Burger Planet
Jayne and Burger Planet Help Customers Live Healthier Lives

GARY, Ind.- Burger Planet, the worlds leading quick-service restaurant, has joined forces with fitness guru Jayne Petersen in order to promote healthy living in America. Petersen, who has appeared on the Opal Whitcomb Show more than a dozen times after helping Whitcomb loose, and keep off, 75 pounds is now teaming up with Burger Planet's beloved mascot Corny the Clown to spread the diet of "moderation" to the rest of the country.

Petersen and Corny the Clown will be making appearances across the United States, starting in New York on May 12, 2009, to help education consumers and give them nutritional advice. Petersen and Corny will also be introducing some new many items that Burger Planet will be introducing.

Along with Burger Planet's normal favorites, new items have been added to the menu in order to add diversity and support for those trying out different diets. James E. Muellenbach III, CEO of Burger Planet, has stated, "Burger Planet cares about its customers. We listen to our customers. And our customers desire healthy choices, of which we offer many."

Some of these choices include white chicken breast meat which, like any favorite burger, can be ordered without the bun and wrapped in lettuce for those on a low-carb diet. For someone watching their calorie intake, no mayo will be added to the product. While many other quick-service restaurants are offering new products, this particular entrée is unique to Burger Planet. It is because of this innovation that Petersen has said, "Planet Burger believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson too."

The diet that Petersen promotes, the diet that worked for Whitcomb, is one of moderation. Petersen states, "Women can have a burger and fries as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Burger Planet, founded in 1934, has served over 52 billion people. Headquartered in Gary Indiana, the company has over 8,921 franchises and is currently in 17 countries. Overall, the company employs 48,272 people. Company founder James E. Muellenbach I, although retired, is the current president of the Quick Service Restaurant Association. For more information contact Ben Zaritsky.

Media contact:
Ben Zaritsky
ben.zaritsky@aggiemail.usu.edu

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